Each ad panel uses a 6500K LED light box with photometric uniformity ≥ 0.7 (no hot spots, no dark bands), running 45–80 W per panel with dawn/dusk photocell control. Panels are roll-changeable in under 4 minutes by a single tech using the supplied key — no tools, no glass removal — which keeps concessionaire OPEX low. Glass is anti-graffiti polycarbonate or laminated tempered glass; both pass the OAAA / OMA durability standard for poster-panel cover.
For digital advertising, we ship a 55- or 75-inch outdoor LCD rated 3500 nits with a 5-second to 15-second rotation, GPS-tagged playlist, and proof-of-play telemetry. Digital panels integrate with Hivestack, Vistar Media, Broadsign, and Place Exchange programmatic-DOOH platforms — every play is reported in the standard MRC-DOOH format with audited audience metrics from COMMB Canada.
The panel placement and viewing geometry is designed for DDI compliance (ad doesn't obstruct the route timetable, doesn't degrade rider sightlines to oncoming buses, doesn't create driver distraction at intersections). We provide the TAC / municipal traffic-engineering review pack for every site. Lead time 6–10 weeks static, 8–12 weeks digital. Pricing adds $1,800–$4,500 static, $8,000–$16,000 digital to the standard structure.
Revenue models, maintenance, and warranty
Advertising shelters are deployed under three commercial models. Municipal direct-sell: the city owns the inventory and sells panel weeks directly — typical revenue $400–$1,200 per panel per 4-week period in Tier 1 corridors. Concessionaire model: a partner (JCDecaux, Pattison, Astral, OUTFRONT) installs, maintains, and sells the inventory in exchange for revenue share — the city pays zero capital cost and receives 8–18% of net ad revenue. Hybrid: city owns the structure, concessionaire sells the inventory. We've supported all three models in deployments across Toronto, Mississauga, Ottawa, Vancouver, Halifax, and Winnipeg. Warranty is 10 years on the structure, 5 years on the LED light box and 3 years on digital displays. Concessionaire-model maintenance is included in the partner agreement; municipal-direct sites typically run $600–$1,400 per shelter per year for poster-swap, panel cleaning, and lamp replacement. For municipalities exploring the model, we offer a revenue-share feasibility study that benchmarks your corridor against comparable Canadian markets and gives a 5-year revenue forecast — the study is free with any procurement of 25+ shelters.
> Key Takeaway: Climate-rated, AODA-compliant, and stamped-engineered for Canadian transit deployment — full procurement documentation included.