Bus shelter advertising in Canada
Advertising bus shelters integrate one or two back-lit poster panels (typically 6-sheet, 1200 × 1800 mm, the Canadian out-of-home standard) into a standard or heated shelter shell. The advertising revenue offsets the structure cost — and on high-traffic corridors can fully fund the shelter network. BusShelters.ca builds for both municipal direct-sell programmes and concessionaire models with JCDecaux Canada, Pattison Outdoor, Astral Out-of-Home, and OUTFRONT Canada.
Revenue models
Under the direct-sell model, the city owns the inventory and sells panel weeks directly — typical revenue $400–$1,200 per panel per 4-week period in Tier 1 corridors. Under the concessionaire model, a partner (JCDecaux, Pattison, Astral, OUTFRONT) installs, maintains, and sells the inventory in exchange for revenue share — the city pays zero capital cost and receives 8–18% of net ad revenue. Under the hybrid model, the city owns the structure and the concessionaire sells the inventory.
Static and digital DOOH
Each static ad panel uses a 6500K LED light box with photometric uniformity ≥ 0.7, running 45–80 W per panel with dawn/dusk photocell control. Panels are roll-changeable in under 4 minutes by a single tech using the supplied key. For digital, we ship a 55- or 75-inch outdoor LCD rated 3500 nits with a 5- to 15-second rotation, GPS-tagged playlist, and proof-of-play telemetry. Digital panels integrate with Hivestack, Vistar Media, Broadsign, and Place Exchange programmatic-DOOH platforms — every play is reported in the standard MRC-DOOH format with audited audience metrics from COMMB Canada.
Compliance and traffic engineering
The panel placement and viewing geometry are designed for DDI compliance (ad doesn't obstruct the route timetable, doesn't degrade rider sightlines to oncoming buses, doesn't create driver distraction at intersections). We provide the TAC / municipal traffic-engineering review pack for every site. Lead time 6–10 weeks static, 8–12 weeks digital. Pricing adds $1,800–$4,500 static, $8,000–$16,000 digital to the standard structure.
Related resources
- Solar-powered bus shelters — off-grid LED, heater and arrival-display configurations
- AODA-compliant accessible shelters — CSA B651-18 dimensional and contrast standards
- Bus shelter cost in Canada — full per-feature pricing breakdown
- Bus shelter RFP response — pre-qualified bid documentation
- Request a quote
